AI agents for marketing that draft the whole campaign.
Your team writes the brief once. The agents turn it into the email, the landing page, the posts and the ad variants, in the tone of your brand guidelines and your best past content, then build the segment and prepare the report. Nothing is published until someone on your team has read it and said yes.
- HubSpot, Brevo, WordPress
- Your brand guidelines as the rulebook
- Your approval before publishing
What are AI agents for marketing?
AI agents for marketing are programs that take on the preparation work of a marketing team. They turn a brief into drafts for each channel in your brand voice, build segments from your CRM, assemble the weekly report from your analytics and check product claims against approved sources. A person edits and publishes. It is AI marketing automation built on your own tools and rules.
Most of a campaign is rewriting: the same message cut down for a subject line, stretched for a landing page, reshaped for LinkedIn, split into three ad variants. The agent does that pass from your brief, your brand guidelines and the content that worked before, and shows which source each claim comes from.
It works where your team already works. Drafts land in your CMS or your email tool as drafts, segments are built in your CRM with your own fields, and the report arrives in the channel your team reads on Monday. You set the tone and the words to avoid, and you decide who approves each piece.
What your marketing team lives with today
- The AI tool writes generic copy that nobody dares to publish.
- Every campaign means rewriting the same message for every channel.
- The monthly report takes days of copy and paste between dashboards.
- Segments in the CRM were built for a campaign nobody remembers.
- Product claims reach legal on the morning of the launch.
Where your marketing team gets its hours back
Start with the work your team repeats for every campaign. Each of these runs on your brand material and the marketing tools you already pay for.
01
From one brief to every channel
Email, landing page, social posts and ad variants drafted from a single brief, in the tone of your guidelines, waiting as drafts for your editor.
AI agents02
Content repurposing
A webinar, a white paper or a customer interview turned into an article, a newsletter and a series of posts, each quote traced to the original.
AI automation03
Segments and list hygiene
Segments built from your CRM fields and your rules, duplicates merged, consent status checked on every contact before a send.
AI integration04
The weekly report, written
Figures pulled from your analytics, ad accounts and CRM, then a plain summary of what moved and what to look at, delivered to Slack or Teams every Monday.
Process automation05
A brand assistant
Anyone in the company asks how to describe a product, which claim is approved or which logo to use, and gets the answer from your brand book with the page it comes from.
Knowledge assistant06
Estimate the hours back
Enter how many people rewrite, report and build lists, and how long it takes them. The calculator returns the hours an agent could give back, on your assumptions.
Open the calculator
AI marketing automation: how the work is split with your team
The split we build by default. You can move a line in either direction once the agent has proved itself on your own campaigns.
| Task | What the agent prepares | What your team keeps | Rule to respect |
|---|---|---|---|
| Campaign copy | Drafts for each channel from the brief and your guidelines | The angle, the final edit and the publish button | Your brand guidelines and approved claims |
| Product claims | Flags every claim with no approved source behind it | The decision to keep, reword or drop it | Consumer protection law against misleading claims |
| Email segments | Builds the segment and checks consent on each contact | Who is targeted, and the go for the send | Prior consent for private individuals in France (CNIL) |
| Generated images and video | Variants and visual briefs, labeled as generated | The choice of visual | Deep fakes disclosed (EU AI Act, article 50) |
| Reporting | Figures gathered and a written summary of the changes | The reading, and the budget decisions | Access limited to the accounts the agent needs |
| Repurposing | New formats drawn from existing content, quotes traced | Which pieces are worth a second life | Rights on quotes, photos and customer names |
Illustrative scenario
A one-person marketing team, with every launch drafted from one brief
In this scenario, Camille handles marketing alone at a business software publisher. Each product release means an email, a landing page, a week of posts and a report for the sales meeting, all written by her between two trade shows.
Fictional names, no figures claimed. The hours saved depend on your volume of campaigns, which is what the free assessment measures.
- Camille writes one brief per release, and the drafts for each channel arrive in HubSpot and WordPress.
- Every claim in a draft links to the product sheet or release note it comes from.
- The newsletter segment is rebuilt before each send, contacts without consent left out.
- On Monday, the report reaches the team channel with a short written summary.
- Nothing goes live without her approval in the tool where it will be published.
What the law expects from AI-made marketing
- Deep fakes are disclosed.Since 2 August 2026, the EU AI Act requires a company that publishes a generated image, video or audio that could pass for a real person, place or event to say it was generated (article 50). The agent labels such content, and your team decides how the label appears.
- Consent before a consumer email.In France, emailing private individuals needs their prior consent, except existing customers about similar products (CNIL; Post and Electronic Communications Code, article L.34-5). The agent checks the consent field before building a segment.
- Claims you can back up.A generated text is still your advertising. The agent writes from your approved sources and flags anything it cannot trace, so a misleading claim never reaches the publish step unnoticed.
- Customer data kept under your rules.The agents read only the CRM fields a task needs, and run under business terms that exclude training on your data. Our security page lists those terms, provider by provider.
Marketing: your questions
Will the content sound like everyone else’s?
Less than a chat window would, because the agent writes from your brand guidelines, your product sheets and the past content you mark as good, and follows a list of words and turns to avoid. Your editor still has the last word, and each correction is used to adjust the instructions.
Who approves before anything is published?
You decide, line by line. By default every draft waits in your CMS, email tool or social scheduler for a named person to approve it. A segment or a report can go out automatically once you trust it; a public text never does unless you set that rule.
Which marketing tools does it work with?
HubSpot, Brevo, Mailchimp, Salesforce Marketing Cloud, WordPress, Webflow, Google Analytics and the main ad platforms, as long as they offer an API, which the main ones do. When a tool has none, the agent prepares a file your team imports.
Do we have to label AI-generated content?
Images, video and audio that could pass for real people, places or events must be disclosed under the EU AI Act since 2 August 2026. A text your team has edited and signs is your own publication. We set the labeling rules with you during scoping.
Can it post on social networks by itself?
It can schedule posts in your social tool, and publish them only if you decide so for a given type of content. Most teams keep a human click on every public post, at least for the first months.
How soon can the first agent work on a campaign?
A first agent usually goes live in four to eight weeks, tested on two or three of your past campaigns before it touches a new one. Scope and price are fixed before we start.
Keep exploring
- Solutions by function Every team an agent can help
- AI SDR Leads researched, qualified and followed up
- AI customer service Tickets, chats and calls handled around the clock
- AI agent ROI calculator The hours an agent could give back, on your figures
- AI use cases Every use case, by function and industry
- AI agents for business How we build and run the agents themselves
Write the brief once, and let the agents do the rewriting.
Send us a recent brief and the list of what your team produced from it. We reply within one business day to set up your free 30-minute assessment, and come to it with the part an agent could take.