AI for distributors: no more orders retyped by hand.
We build AI agents and software for wholesalers and distributors: purchase orders read from email, PDF or scan, matched to your item codes, checked against each customer’s prices, and created in your ERP. Delivery date questions and claims land in the right queue with the order attached.
- Orders by email and PDF
- Customer price agreements
- ERP sales orders

What AI for distributors handles first
For a wholesaler or a distributor, AI starts with order intake. It reads purchase orders that arrive by email, PDF or scan, recognizes the customer and the items even when references are written their way, checks prices, quantities and availability, and creates the sales order in your ERP. Your order desk only sees the lines that need a decision.
Customers who already send EDI keep doing so. The agent handles the long tail: the accounts that email a PDF, attach a spreadsheet or type an order in the body of a message. The same reading works for delivery date requests, price questions and claims, which then reach the right person with the order already open.
In France, the e-invoicing reform is moving invoices between companies onto electronic formats, in phases. Orders are outside its scope, but it is a good moment to clean the flow upstream: an order entered correctly is an invoice that goes out correctly.
What your order desk lives with today
- The order desk spends the morning retyping orders received as PDFs.
- Customers write references their own way, and someone translates them into yours.
- A price or a minimum quantity slips through, and the dispute arrives weeks later.
- “When will it ship?” emails interrupt the people who should be entering orders.
- Every peak season means temporary staff who need weeks to learn your catalog.
Three places AI pays off in distribution
Start with the channel your customers already use. Nothing changes on their side.
01
Sales order automation from email and PDF
Each order is read, matched to the customer and to your item codes, checked against the price list and stock, and created in the ERP, as a draft or directly, depending on the rules you set.
Document AI02
A B2B portal for repeat buyers
Your regular customers check their prices, availability and order history themselves, and reorder from that history. The phone rings for the questions that need a salesperson.
Client portal03
The old order system rebuilt
When orders run on a legacy application nobody dares to touch, we rebuild it step by step without stopping order intake, and put the agent on a clean base.
Application modernization
AI for distributors: the checks on every order line
Before an order reaches your ERP, each line goes through the checks your order desk runs by hand today. A line that fails stops and waits for a person.
| Check | Compared with | When it does not match |
|---|---|---|
| Customer | Your customer file: name, account number, delivery addresses | The order is held and shown to the order desk |
| Item reference | Your item codes, and the references this customer used in past orders | The closest items are proposed and a person confirms |
| Price | The customer’s price agreement and current discounts | The line stops, with the price gap shown |
| Quantity and packaging | Minimum quantities and pack sizes | A corrected quantity is proposed, never applied without a person |
| Availability | Stock and incoming supply in the ERP | The line is flagged with the next available date, ready for the reply to the customer |
| Delivery date and address | Lead times and the addresses on file | A new address goes to a person to confirm |
Real project, client kept private
More than ten management applications modernized for an international distribution group
The corporate IT department of a distribution group with subsidiaries in several countries ran a mixed estate of management applications, some of them on operating systems and middleware no longer supported. We worked inside its projects team, application by application, with the country managers and within the group’s governance standards.
Client kept private. This project was a modernization with no AI agent in it. It shows how we work inside a distributor’s systems without stopping the business, which is the ground an order agent is built on.
- Each application put back in order before being migrated, one wave at a time
- Discontinued operating systems and middleware replaced without interrupting operations
- Hosting unified in the cloud, with the infrastructure risk moved to the host
- Documentation and governance kept to the standards of a group IT department
- 10+
- management applications modernized, in waves
- Multi-country
- one consistent IT base across the group’s subsidiaries
What an order agent has to respect
- Your price agreementsCustomer prices, discounts and minimum quantities are checked on every line. A mismatch stops the line and shows it to a person.
- Your EDI flowsEDI customers stay on EDI. The agent covers the other channels and writes to the same ERP records, so your reporting stays in one place.
- E-invoicing in FranceThe French reform makes electronic invoices between companies mandatory, in phases. We check that the orders the agent creates carry the data your invoices will need.
- Buyer data under the GDPRBuyer names and emails in orders are personal data. They are processed in Europe, kept only as long as your rules say, and never used to train a model.
Wholesale and distribution: your questions
What if our biggest customers already use EDI?
Keep it. EDI works well for the accounts that have it. The agent takes the rest, orders by email, PDF, scan or free text, which is usually where the manual work sits.
Can the agent create orders in the ERP without a person?
If you want it to, for the cases you choose: known customer, known items, prices within the agreement. Everything else reaches your team as a draft, with the reason shown.
Which ERPs do you work with?
The one you run. Most ERPs used by distributors have an API or an import format. When yours has neither, we work from the database with your IT team’s agreement.
How fast can we start?
The free 30-minute assessment tells you whether order intake is the right first flow. A first agent then typically goes live in four to eight weeks, with scope and price fixed before we start.
What if a customer writes a reference the agent does not know?
It looks for the closest items in your catalog and in that customer’s order history, and proposes them with the reason. A person confirms the match once, and the pairing is saved for that account, so the next order with the same reference goes through.
Keep exploring
- All industries What AI changes, sector by sector
- AI use cases Every use case, by function and industry
- Manufacturing Quotes, quality and after-sales
- Logistics and transport Carrier emails and delivery proofs handled
- E-commerce Customer questions, returns and catalog
- Procurement The buyer’s side: purchase orders and suppliers
- Document extraction demo A document read and checked, live
Picture a morning with no order to retype.
Describe how orders reach you today: email, PDF, EDI, phone. We reply within one business day and book your free 30-minute assessment, with a first view of which accounts an agent could take on.